Innovation Through Research
INSITUM is a leading innovation consultancy. We help organizations ideate, envision, and define solutions such as: services, products, brands, and experiences that have a positive impact on society.
For over a decade INSITUM has been working with leading organizations across the world on key innovation challenges. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence or interact with your offering.

Our geographic and cultural diversity, with offices located in Chicago, Mexico City, Bogota, Lima, São Paulo and Buenos Aires, provides us with on-the-ground expertise to help organizations develop new products, services, brands and experiences based on a deep understanding of people.
Our Team.
Our multidisciplinary teams of 100+ professionals combine diverse backgrounds and unique skills, experience and know-how. In our daily practice, we collaborate by integrating expertise in research, strategy and human-centered design.
Clients
We roll up our sleeves and get to work. We generate results that matter, collaborating side-by-side our clients. We are fortunate to work with leading organizations across the world that rely on us for their biggest challenges.
We Develop Solutions
for Growth
We work with global companies, startups and the public sector to develop new and improved products, services, brands and experiences based on a deep understanding of people. We also help organizations develop their own internal culture of innovation.
Creating impact in the world
At INSITUM we strive to create positive impact in the world by crafting solutions that are meaningful to people and that create sustainable value for organizations. Our work is the result of close collaboration and lasting relationships with our clients. Here are a few examples:
INSITUM Report 2014
To understand the conditions around innovation in Latin America in detail, INSITUM conducted a qualitative and quantitative study. From this we have brought to light many of the contexts, barriers, needs and outcomes around innovation in Latin American organizations.
Nacobre
Boosting customer satisfaction with a new service model while envisioning new business opportunities for a B2B metals producer.
Intel
Acquiring a deep understanding of the education ecosystem in developing countries as a platform for the creation of new technological products for teachers, students, and parents.
Samsung
Defining a new developer center service experience based on deep understanding of sociocultural and economical context, and the needs and expectations of the different profiles of future players.
Stay inspired!
At INSITUM we love to explore new territories and share our collective knowledge. This is what is happening across our offices and beyond:
News
Luis Arnal invited as jury at the Core77 Design Awards (service design)
President and Founder of INSITUM Luis Arnal was invited to be a jury in the ‪‎Service Design‬ category of the Core77 Design Awards 2015, an annual celebration of excellence in all areas of design.
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Why INSITUM is one of the most innovative companies in Latam?
In this influential article on linkedin, Luis Arnal writes about some of the workplace features that makes INSITUM such a special place for all of us.
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Some recommendations for startups from INSITUM
A short interview with INSITUM on the startup movement
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Events
Paula Macedo and Verena Pessim talked about "Architecting Happiness" at World IA Day (World Information Architecture Day)
They reflected about the Flow Theory of Mihaly Csikszentmihalyi and Insights from Ethnographic Research with Spiritualists and Entrepreneurs on Happiness and Human Centered Services, discussing about how we can contribute to the genuine happiness of people through Information Architecture and Experience Design tools.
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INSITUM invited to Lateinamerika-Tag 2014 (Latin America Day)
Luis Arnal was invited to Cologne, Germany to participate in a roundtable discussing Innovation developments in Latin American Organizations with more than 400 business people doing business between Germany and Latin America.
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INSITUM at Service Design Global Conference
Yoel Lenti and Luis Arnal present at the Service Design Network conference in Stockholm, Sweden (Oct 7-8, 2014). Sharing service design best practices to create better experiences and increasing the quality of life.
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Vimeo
Foro Forbes Disruption discussion
October 2014
Instagram
Dare to envision the future?
At INSITUM, we continually seek enthusiastic and creative people to be part of our team. Are you an idealistic, pragmatic and bold thinker who wants to contribute to projects that matter? If so, we want to hear from you.
Open Positions
Position
Description
Location
Get in touch!
We would love to hear from you.
USA 930 Pitner Ave Unit 12
Evanston, IL 60202
+1 (847) 864.1455
usa@insitum.com
Mexico Colima #388
Col. Roma Norte, CP 06700
Distrito Federal
+52 (55) 5616.8888
mexico@insitum.com
Colombia Calle 61 #3B-05
Chapinero Alto
Bogotá
+57 (1) 300.2000
colombia@insitum.com
Peru Plazuela San Francisco 214, Barranco
Lima
+51 247 4184
peru@insitum.com
Brazil Rua Capote Valente, 178
Pinheiros Cep: 05409 000
São Paulo
+55 (11) 2507.9102
+55 (11) 2507.9115
brazil@insitum.com
Argentina Ravignani 1740
C1414CPP
Buenos Aires
+54 (11) 4773.8842
argentina@insitum.com
Europe c/ Badajoz 88
08005, Poble Nou
Barcelona
+34 711 701 065
europe@insitum.com