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Innovation Through Research


We help organizations solve complex, strategic, ambiguous problems through people-centered approaches.

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Innovation Through Research


We help organizations solve complex, strategic, ambiguous problems through people-centered approaches.

PROBLEMS

Most of these problems can be solved by innovating products, services, brands, processes, experiences.

PEOPLE-CENTERED APPROACHES

Applying tools and methods from design (i.e. Design Thinking, UX, ideation); business (i.e. Strategy, lean, innovation management); and social sciences (i.e. ethnography, behavioral economics).

For over a decade, INSITUM has been solving key innovation challenges and developing innovation capabilities for the world’s leading companies. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence and/or interact with our clients' products and services.

We work globally. With more than 150 consultants and offices in Chicago, Barcelona, Mexico City, Bogota, Lima, São Paulo, and Buenos Aires, we have many trusted partners in other parts of the world, most notably Asia/Pacific, Middle East and Africa.

 
 

Our Team

Our multidisciplinary teams of 120+ professionals combine diverse backgrounds and unique skills, experience and know-how. In our daily practice, we collaborate by integrating expertise in research, strategy and human-centered design.

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Clients

We roll up our sleeves and get to work. We generate results that matter, collaborating side-by-side with our clients.

We are fortunate to work with leading global organizations that rely on us to help them solve their greatest challenges.

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We Develop Solutions for Growth


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We Develop Solutions for Growth


We work with global companies, startups and the public sector to develop new and improved products, services, brands and experiences based on a deep understanding of people. We also help organizations develop their own internal culture of innovation.

Brand Development

  • Brand Experience
  • Brand Positioning
  • Brand Design

Strategic Research

  • Ethnography & Insights Development
  • Strategic Segmentation
  • Ad-hoc Research

Digital Interaction

  • User Experience Design (UX)
  • Information Architecture
  • Multi-Platform Usability Research

Organizational Innovation

  • Innovation Strategy & Pipeline
  • Innovation Capabilities
  • Innovation Process & Methodology

Product Strategy

  • Concept Development
  • Product Design
  • Design Language

 

    Service Innovation

    • Customer Experience
    • Business Model Innovation
    • Process Innovation

    Insitum INSIDE

    • Design Thinking Basics
    • Organizational Innovation 
    • Behavioral Science Applied to Experience Design
    • Contextual Immersion Tours
    • Design Research + Insight Development
    • Service Design Basics
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    Creating impact in the world


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    Creating impact in the world


    At INSITUM, we strive to create positive impact in the world by crafting solutions that are meaningful to people and that create sustainable value for organizations. Our work is the result of close collaboration and lasting relationships with our clients. Here are a few examples:

     

    CASES

    PROJECT SNAPSHOTS

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    Stay inspired!


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    Stay inspired!


    At INSITUM we love to explore new territories and share our collective knowledge. This is what is happening across our offices and beyond:

    News

    Events

    Videos

    TEDxCalzadaDeLosHéroes

    Foro Forbes:
    Disruption Discussion


    Instagram @insitum


    Twitter @insitum

     
     

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    Dare to envision the future?


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    Dare to envision the future?


    At INSITUM, we continually seek enthusiastic and creative people to be part of our team. Are you an idealistic, pragmatic and bold thinker who wants to contribute to projects that matter? If so, we want to hear from you.

     

    Open Positions


    Information designers - Lima

    Are you passionate for information structuring, interface design and graphic design? Do you have the ability to simplify the complex and turn them into easy to understand infographics? Do you think there is something wrong with branding? Are you easygoing, can handle pressure, fearless and fast learner? Do you know who is E. Tufte, R. S. Wurman, D. Norman and S. McCloud? Send us your CV.

    Graphic designers - Argentina

    Are you an enthusiastic professional of graphic design in search of growth and new opportunities? Do you regularly understand what the key message in a statement is, and come up with powerful ideas that help express the message? 
    Insitum, innovation consultancy leader in Latin America, is looking for motivated and talented graphics designers that want to grow in an agile and stimulating work environment at our office in Buenos Aires! 
    At Insitum, designers create graphic solutions and prototypes for project deliverables and strategic initiatives.
    A few of your main responsibilities as a Graphic Designer would be:
    • Inspire teams in the definition of models and graphics that express project results. .
    • Propose creative ways to better communicate solutions to internal and external clients.
    • Transform information into visual models, communicating complex ideas with clarity, precision and efficiency.
    • Synthesize and prioritize information to help understand documents of varying complexity.
    If you have the required capabilities and are interested in participating, send your CV and Book to argentina@insitum.com
    We look forward to meeting you!
     
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    Get in touch!


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    Get in touch!


    We would love to hear from you.

     

    USA

    930 Pitner Ave Unit 12
    Evanston, IL 60202
    +1 (847) 864.1455
    usa@insitum.com

    Mexico

    Colima #388
    Col. Roma Norte, CP 06700
    Distrito Federal
    +52 (55) 5616.8888
    mexico@insitum.com

    Colombia

    Calle 61 #3B-05
    Chapinero Alto
    Bogotá 
    +57 (1) 300.2000
    colombia@insitum.com

     

    Peru

    Plazuela San Francisco 214, Barranco
    Lima
    +51 247 4184
    peru@insitum.com

    Brazil

    Rua Capote Valente, 178
    Pinheiros Cep: 05409 000
    São Paulo
    +55 (11) 2507.9102
    +55 (11) 2507.9115
    brazil@insitum.com

    Argentina

    Ravignani 1740
    C1414CPP
    Buenos Aires
    +54 (11) 4773.8842
    argentina@insitum.com

     

    Europe

    c/ Zamora 46, 4º 4ª
    08005
    Barcelona
    +34 711 701 065
    europe@insitum.com