Innovation Through Research
INSITUM is a leading innovation consultancy. We help organizations ideate, envision, and define solutions such as: services, products, brands, and experiences that have a positive impact on society.
For over a decade INSITUM has been working with leading organizations across the world on key innovation challenges. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence or interact with your offering.

Our geographic and cultural diversity, with offices located in Chicago, Mexico City, Bogota, Lima, São Paulo and Buenos Aires, provides us with on-the-ground expertise to help organizations develop new products, services, brands and experiences based on a deep understanding of people.
Our Team.
Our multidisciplinary teams of 100+ professionals combine diverse backgrounds and unique skills, experience and know-how. In our daily practice, we collaborate by integrating expertise in research, strategy and human-centered design.
Clients
We roll up our sleeves and get to work. We generate results that matter, collaborating side-by-side our clients. We are fortunate to work with leading organizations across the world that rely on us for their biggest challenges.
We Develop Solutions
for Growth
We work with global companies, startups and the public sector to develop new and improved products, services, brands and experiences based on a deep understanding of people. We also help organizations develop their own internal culture of innovation.
Ethnography & Insights Development
Strategic Segmentation
Ad-hoc Research
Concept Development
Product Design
Design Language
User Experience Design (UX)
Information Architecture
Multi-Platform Usability Research
Brand Experience
Brand Positioning
Brand Design
Customer Experience
Business Model Innovation
Process Innovation
Innovation Strategy & Pipeline
Innovation Capabilities
Innovation Process & Methodology
Creating impact in the world
At INSITUM we strive to create positive impact in the world by crafting solutions that are meaningful to people and that create sustainable value for organizations. Our work is the result of close collaboration and lasting relationships with our clients. Here are a few examples:
Insurance Company
Boosting the innovation culture in an insurance company
Microsoft
Shaping opportunities to enhance customer satisfaction, grow revenue and improve the experience of customers (small & medium sized businesses) globally.
Intel
Acquiring a deep understanding of the education ecosystem in developing countries as a platform for the creation of new technological products for teachers, students, and parents.
Nacobre
Boosting customer satisfaction with a new service model while envisioning new business opportunities for a B2B metals producer.
Stay inspired!
At INSITUM we love to explore new territories and share our collective knowledge. This is what is happening across our offices and beyond:
News
INSITUM REPORT ON THE STATE OF INNOVATION IN LATIN AMERICAN ORGANIZATIONS
How is innovation being done in Latin American organizations? Check our report in English, Spanish and Portuguese.
Link

Clarín PYMES Design Thinking Dossier JUN 2014
INSITUM featured in a Design Thinking Dossier in Argentina
Link

Luis Arnal, CEO Insitum: Hay que crear consciencia en el entorno empresarial peruano; hay que invertir en Diseño Estratégico.
El 2 y 3 de junio se llevó a cabo en las instalaciones de la Universidad de Ciencias y Artes de América Latina (UCAL), el primer Encuentro Internacional de Diseño Estratégico, el cual contó con la presencia de importantes exponentes de la consultora INSITUM de la región. Entre los presentes estuvo Luis Arnal, CEO de INSITUM, quien compartió la charla “Diseño Estratégico en Latinoamérica.
Link

Events
INSITUM at IIEX Latam (Chile 2014)
Luis Arnal and Martin Zabaleta discuss the need for companies to innovate in order to continue to compete in the modern market research industry.
Link

INSITUM en el Foro Interdisciplinar de Diseño
Riccardo Musolesi este viernes 6 de junio representando a @Insitum en mesa redonda del Foro Interdisciplinar de Diseño de la Escuela de Diseño del Instituto de Bellas Artes
Link

Ric Edinberg invited speaker on a panel april 22 at Lawyers for the Creative Economy
The event will focus on the the balance between the user-centered design approach and meeting the business goals of the client and what the resulting design developments mean for design protection and user data collection, privacy and ownership laws.
Link

Vimeo
Design Thinking for Marketing (Lima)
December 2013
Instagram
Dare to envision the future?
At INSITUM, we continually seek enthusiastic and creative people to be part of our team. Are you an idealistic, pragmatic and bold thinker who wants to contribute to projects that matter? If so, we want to hear from you.
Open Positions
Position
Description
Location
Get in touch!
We would love to hear from you.
USA 930 Pitner Ave Unit 12
Evanston, IL 60202
+1 (847) 864.1455
usa@insitum.com
Mexico Colima #388
Col. Roma Norte, CP 06700
Distrito Federal
+52 (55) 5616.8888
mexico@insitum.com
Colombia Calle 61 #3B-05
Chapinero Alto
Bogotá
+57 (1) 300.2000
colombia@insitum.com
Peru Plazuela San Francisco 214, Barranco
Lima
+51 247 4184
peru@insitum.com
Brazil Rua Capote Valente, 178
Pinheiros Cep: 05409 000
São Paulo
+55 (11) 2507.9102
+55 (11) 2507.9115
brazil@insitum.com
Argentina Ravignani 1740
C1414CPP
Buenos Aires
+54 (11) 4773.8842
argentina@insitum.com