For over a decade, INSITUM has been solving key innovation challenges and developing innovation capabilities for the world’s leading companies. Our innovation approach is centered on understanding and co-creating with the people who use, buy, distribute, sell, influence and/or interact with our clients' products and services.
We work globally. With more than 150 consultants and offices in Chicago, Barcelona, Mexico City, Bogota, Lima, São Paulo, and Buenos Aires, we have many trusted partners in other parts of the world, most notably Asia/Pacific, Middle East and Africa.
Our multidisciplinary teams of 140+ professionals combine diverse backgrounds and unique skills, experience and know-how. In our daily practice, we collaborate by integrating expertise in research, strategy and human-centered design.
Understanding your clients and trends affecting your business.
Developing the most differentia-ting brand strategy for your company.
Developing a more competitive product portfolio for your market.
Defining the best customer experience across all service touchpoints.
Making healthcare and medical experiences more patient-centered.
Implementing and supporting an innovation culture.
Amplifying positive impact by creating solutions that meet the needs of society as a whole.
Delivering the ideal digital experience for your customers and stakeholders.
Preparing your organization and collaborators to continuously innovate.
Changing how people track their investments.
Creating a disruptive brand for an integrated telecommunications group.
Engaging ‘kiosqueros’ through a meaningful digital experience to create an emotional connection with Mondelez.
Empowering Natura to improve relationship management through an empathetic understanding of user journeys in the stakeholder ecosystem.
Exploring successful Ivorian cocoa farmer strategies to inform service design.
To understand the detailed conditions surrounding innovation, INSITUM conducted a qualitative and quantitative study. This study sheds light on the current state of innovation in organizations...
Acquiring a deep understanding of the education ecosystem in developing countries as a platform for the creation of new technological products for teachers, students, and parents.
Shaping opportunities to enhance customer satisfaction, grow revenue and improve the experience of customers (small & medium sized businesses) globally.
Boosting customer satisfaction with a new service model while envisioning new business opportunities for a B2B metals producer.
Boosting the innovation culture in an insurance company
Designing and implementing an user-centered innovation methodology in a governmental program for the textile and apparel exportation.
Reinforcing a category by creating new wireless landline concepts.
Shaping and adapting a worldwide successful beverage for the Latin American culture, lifestyle and social dynamics.
Defining a new developer center service experience based on deep understanding of sociocultural and economical context, and the needs and expectations of the different profiles of future players.
Designing a digital ongoing training platform through a deep understanding of the different profiles, behaviors and needs of Natura’s consultants in Brazil.
We helped our client improve some informative content included on all product packaging.
For this project we uncovered Brazilian livestock farmers’ needs related to a visual identification system for cattle as part of a larger weight-monitoring system.
Insitum was engaged to help understand the online buying processes of our client's customers, highlighting motivators and barriers.
For this project, we were tasked with understanding the barriers and opportunities of a prototype of a prostetic device to help rehabilitate babies with a hip condition.
Our job was to design a new insurance policy, including road-side assistance, for one of the largest insurance companies in Latin America.
Here, our primary project goal was to design a sustainable mobile gaming service that would boost our client's smartphone sales in Latin America.
In this case, we helped a prominent university create a new, more inviting admissions experience for prospective students and their parents by optimizing the decision-making process.
In this case, we co-designed concepts for easily transportable meat products for the future portfolio of a food and beverage company.
We were tasked with understanding user behaviors around social interactions, online media consumption, content discovery, curation and sharing in Brazil for a large technology company.
Insitum developed the concept and UX design for a new suite of banking services targeting young adults by responding to their needs, helping them fulfill their aspirations.
In this case, we integrated mobile imaging into the property insurance claims experience for a major U.S. insurance company.
For the internal innovation group within a governmental organization, Insitum helped develop new innovation capabilities through training and coaching.
For this project, we were tasked with describing and understanding the "new Colombian" and his/her role in society.
For this project, we uncovered new implications about online and mobile shopping in Brazil through a deep understanding of consumers' perceptions.
In this project, we explored the potential of baked-goods concepts and evaluated the drivers behind user perceptions to understand relevant elements and differentiators for each.
Insitum developed a new business model and experience design for a home maintenance service for a leading insurance company.
Insitum was engaged to define the UX information architecture and design guidelines for an academic intranet site.
Insitum was engaged to develop an innovation strategy to help merge two major financial institutions.
Insitum collaborated with a group of entrepreneurs to promote a new hippotherapy (speech) program for underprivileged school children.
Our objective was to define an accessible yet inviting experience for a new soft-serve ice cream offering.
To better understand the future of computational imaging for a technology company, Insitum traced the path that images take from point of capture to manipulation to sharing.
we defined the value proposition and service experience that a major Latin American tire manufacturer.
For this project, our primary goal was to create new solutions to increase the adoption of mobile money usage in Honduras.
Insitum helped an important Mexican textile foundation define a strategic initiative designed to promote more sustainable practices.
Instium was tasked with studying strategy and instituting benchmarks for an in-house innovation team at a global logistics and supply company.
For a sports nutrition product geared toward young athletes, we were asked to identify sport influencers via social media in the U.S. and Brazil.
Develop communication and growth strategies based on media consumption behaviors of independent film enthusiasts.
For this project, Insitum generated an information architecture for the Web site of a retail investment and real estate brokerage firm.
The Argentinean business newspaper El Cronista interviewed INSITUM's CEO Luis Arnal. He talked about the role of empathy to innovate in the public sector and how to apply design thinking in the government.
INSITUM CEO Luis Arnal spoke at the Universidad del Pacífico about the innovation skills required for a better tomorrow. In this short interview you can check the highlights of his talk, his vision on innovation, and how organizations should leave their comfort zone to find appropriate solutions to their problems.
INSITUM Director Rodrigo Isasi will be speaking at Insight Innovation Exchange Latin America 2016, a conference that will take place in Lima, this 24-25 August. People come to IIeX to find out what’s new in the realm of insights, to be challenged and inspired while finding practical solutions, and to meet their future business partners.
INSITUM Director Martin Zabaleta will be with Banco Galicia presenting the Galicia Move case on June 28th during the 16º Congreso Internacional de Tecnología para el Negocio Financiero. Galicia Move is an award winning banking service targeting youth designed by INSITUM and Banco Galicia in 2013/2014.
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