Roberto Holguin has been invited to the Nova Scotia College of Art and Design in Halifax, Canada to help the school give shape to a new Master in Design program around the concept of Useful, usable and desirable.
If 90% of all new products fail, then someone must be doing something wrong. in/situm presentation in Esomar Innovate 2006 congress raised a few eyebrows and created an interesting debate in the market research culture. We showed a glimpse of the future of research and how it can become a crucial role in helping organizations become better innovators.
Request a copy of our presentation at esomarinnovate@insitum.com
