Insitum decided to investigate the existence of Santa Claus and these are some of our findings…
José Tapia is one of the several design experts interviewed for the book “Concept Design”, published by FORA, the Danish Authority for Enterprise and Construction’s Division for Research and Analysis. The book’s goal is to provide a global picture of concept design.
is the subject of the presentation given by Luis Arnal at the ESOMAR Conference last November in Paris.
Click here to see the presentation (pdf. format)
The company, a large telecommunication firm, needed to evaluate the experience in the use of its massive market intranet site as a sales tool, by having a deeper understanding of its real needs, difficulties and opportunities. We understood the activities and processes of their stores and also analyzed the information systems (formal and informal) that support their staff throughout the different processes.
In/situm carried out a 6 week research in Mexico City, on the way the intranet helps the staff of their stores to close on more sales. We used different techniques and methodologies (heuristic evaluation, in-depth interviews and usability evaluation sessions).
We proposed a new structure for the intranet, based on the users’ needs. We also designed a single format in two levels of information: one directed to the client and that allows reducing material POP costs in stores. The second level would focus on completing the sales process of the in store staff. With the information obtained, we identified three areas of improvement: product information, administrative processes and internal communication, in order to develop a more functional and useful intranet.
