Professor at the School of Design in the Hong Kong Polytechnic University and author of Toothpicks and Logos: Design in Everyday Life, among other titles, John Heskett recently visited our offices in Mexico to talk about design and the creation of value. Transforming the conventional view of design, he suggested that design creates sources of wealth, as a way of serving needs and giving meaning to life. He added that designers should be seen as enablers rather than form givers. Heskett has the wise and contagious conviction that design has the capacity to transform business by substantially enhancing effectiveness and profitability.
Interviewed in March for Mexican business magazine Entrepreneur, Luis Arnal recommends keeping eyes wide open at all times, since everybody is a potential client. Identifying true client needs and implementing real solutions to solve their problems is a simple but very effective suggestion for attracting more clients.
Taking your team to a higher level
Making usage easier through experience
Envisioning solutions 360°
Formulating and engaging new opportunities
Focusing on what really matters
