in/situm - leading innovation through research http://www.insitum.com/blog Fri, 06 Jun 2008 16:34:00 +0000 http://wordpress.org/?v=2.2.2 en Andy Cargile gives presentation at insitum (Mx) http://www.insitum.com/blog/2008/06/06/andy-cargile-gives-presentation-at-insitum-mx/ http://www.insitum.com/blog/2008/06/06/andy-cargile-gives-presentation-at-insitum-mx/#comments Fri, 06 Jun 2008 16:34:00 +0000 karina http://www.insitum.com/blog/2008/06/06/andy-cargile-gives-presentation-at-insitum-mx/ User Experience Manager at Microsoft, Andy Cargile visited our offices in Mexico City and shared with our team the process his group follows to integrate business, design and research to deliver innovative and relevant hardware products to users. Always passionate about the user experience, Cargile thrives on helping create products that solve meaningful needs and make a difference in people’s lives.

]]> http://www.insitum.com/blog/2008/06/06/andy-cargile-gives-presentation-at-insitum-mx/feed/ Design Research Conference http://www.insitum.com/blog/2008/05/23/design-research-conference/ http://www.insitum.com/blog/2008/05/23/design-research-conference/#comments Fri, 23 May 2008 15:26:13 +0000 karina http://www.insitum.com/blog/2008/05/23/design-research-conference/ In/situm director, Luis Arnal, has been invited as guest speaker at this year’s Design Research Conference, organized by the Institute of Design, Illinois Institute of Technology in Chicago. The Conference will take place at the Museum of Contemporary Art in Chicago from September 19-20. Don’t miss it.

More info at: Design Research Conference

]]> http://www.insitum.com/blog/2008/05/23/design-research-conference/feed/ John Heskett invited speaker at insitum (MX) http://www.insitum.com/blog/2008/04/28/john-heskett-invited-speaker-at-insitum-mx/ http://www.insitum.com/blog/2008/04/28/john-heskett-invited-speaker-at-insitum-mx/#comments Mon, 28 Apr 2008 17:30:34 +0000 karina http://www.insitum.com/blog/2008/04/28/john-heskett-invited-speaker-at-insitum-mx/ Toothpicks and Logos: Design in Everyday Life, among other titles (...)]]> Professor at the School of Design in the Hong Kong Polytechnic University and author of Toothpicks and Logos: Design in Everyday Life, among other titles, John Heskett recently visited our offices in Mexico to talk about design and the creation of value. Transforming the conventional view of design, he suggested that design creates sources of wealth, as a way of serving needs and giving meaning to life. He added that designers should be seen as enablers rather than form givers. Heskett has the wise and contagious conviction that design has the capacity to transform business by substantially enhancing effectiveness and profitability.     

]]> http://www.insitum.com/blog/2008/04/28/john-heskett-invited-speaker-at-insitum-mx/feed/ How to become an irresistible offer http://www.insitum.com/blog/2008/04/24/how-to-become-an-irresistible-offer/ http://www.insitum.com/blog/2008/04/24/how-to-become-an-irresistible-offer/#comments Thu, 24 Apr 2008 18:06:53 +0000 karina http://www.insitum.com/blog/2008/04/24/how-to-become-an-irresistible-offer/ Interviewed in March for Mexican business magazine Entrepreneur, Luis Arnal recommends keeping eyes wide open at all times, since everybody is a potential client. Identifying true client needs and implementing real solutions to solve their problems is a simple but very effective suggestion for attracting more clients.

See full article (PDF-4.36 MB)

]]> http://www.insitum.com/blog/2008/04/24/how-to-become-an-irresistible-offer/feed/ Training http://www.insitum.com/blog/2008/04/20/training/ http://www.insitum.com/blog/2008/04/20/training/#comments Sun, 20 Apr 2008 23:21:11 +0000 Administrator http://www.insitum.com/blog/2008/04/20/training/ Taking your team to a higher level

]]> http://www.insitum.com/blog/2008/04/20/training/feed/ Interaction http://www.insitum.com/blog/2008/04/20/interaction/ http://www.insitum.com/blog/2008/04/20/interaction/#comments Sun, 20 Apr 2008 23:20:49 +0000 Administrator http://www.insitum.com/blog/2008/04/20/interaction/ Making usage easier through experience

]]> http://www.insitum.com/blog/2008/04/20/interaction/feed/ Innovation http://www.insitum.com/blog/2008/04/20/innovation/ http://www.insitum.com/blog/2008/04/20/innovation/#comments Sun, 20 Apr 2008 23:20:19 +0000 Administrator http://www.insitum.com/blog/2008/04/20/innovation/ Envisioning solutions 360°

]]> http://www.insitum.com/blog/2008/04/20/innovation/feed/ Research http://www.insitum.com/blog/2008/04/20/research/ http://www.insitum.com/blog/2008/04/20/research/#comments Sun, 20 Apr 2008 23:19:38 +0000 Administrator http://www.insitum.com/blog/2008/04/20/research/ Formulating and engaging new opportunities

]]> http://www.insitum.com/blog/2008/04/20/research/feed/ Healthcare http://www.insitum.com/blog/2008/04/20/healthcare/ http://www.insitum.com/blog/2008/04/20/healthcare/#comments Sun, 20 Apr 2008 23:18:44 +0000 Administrator http://www.insitum.com/blog/2008/04/20/healthcare/ Focusing on what really matters

]]> http://www.insitum.com/blog/2008/04/20/healthcare/feed/ Innovate or die http://www.insitum.com/blog/2008/03/27/innovate-or-die/ http://www.insitum.com/blog/2008/03/27/innovate-or-die/#comments Thu, 27 Mar 2008 19:13:21 +0000 karina http://www.insitum.com/blog/2008/03/27/innovate-or-die/ Mexican daily Reforma published on March a special edition on new businesses. The article Renovate or Die, the Same Old Challenge, offers a vision of the situation and challenges faced by new companies in Mexico. Luis Arnal and Roberto Holguín talk about their experience as pioneers in the innovation world in Mexico when they founded in/situm five years ago.

Download original article (PDF - 26MB)

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