Brazil is Latin America’s biggest economy. It is the region where most companies look to enter and grow. Even so, when companies try to conduct business here, they may find the eclectic reality of the ‘jeitinho brasileiro’ (The Brazilian Way), creating unforeseen challenges. Innovating in Brazil can be rewarding and prosperous, but having the right insights and local expertise is indispensable for success. Bate papo com a gente (Let’s talk!)

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