Izzi Brand Strategy

Izzi Brand Strategy

Creating a disruptive brand for an integrated telecommunications group.

Mondelez Kips

Mondelez Kips

Engaging ‘kiosqueros’ through a meaningful digital experience to create an emotional connection with Mondelez. ..Hicimos participar a los kiosqueros en una valiosa experiencia digital para generar una conexión emocional con Mondelez. ..Engajando ‘kiosqueros’ através de uma experiência digital significativa para criar uma conexão emocional com a Mondelez.

Escuta Natura

Escuta Natura

Empowering Natura to improve relationship management through an empathetic understanding of user journeys in the stakeholder ecosystem.

World Cocoa Foundation

World Cocoa Foundation

Understand the decision-making processes of successful farmers in Côte d’Ivoire to identify the strategies and insights that could inform services and interventions for the general cocoa-farming population. ..Analizamos el proceso de toma de decisiones de los agricultores prósperos de Costa de Marfil para identificar estrategias y saberes que pudieran trasladarse a los servicios e intervenciones de toda la comunidad de agricultores del cacao. ..Compreender os processos de tomada de decisão de agricultores bem-sucedidos na Costa do Marfim para identificar as estratégias e percepções que podem informar os serviços e intervenções para a população geral de produtores de cacau.

Livestock farming

Livestock farming

For this project we uncovered Brazilian livestock farmers’ needs related to a visual identification system for cattle as part of a larger weight-monitoring system. 

E-Commerce

E-Commerce

Insitum was engaged to help understand the online buying processes of our client's customers, highlighting motivators and barriers.

Social enterprise incubator

Social enterprise incubator

For this project, we were tasked with understanding the barriers and opportunities of a prototype of a prostetic device to help rehabilitate babies with a hip condition.

Auto insurance

Auto insurance

Our job was to design a new insurance policy, including road-side assistance, for one of the largest insurance companies in Latin America. 

Mobile gaming

Mobile gaming

Here, our primary project goal was to design a sustainable mobile gaming service that would boost our client's smartphone sales in Latin America. 

Higher education institution

Higher education institution

In this case, we helped a prominent university create a new, more inviting admissions experience for prospective students and their parents by optimizing the decision-making process.

Technology company

Technology company

We were tasked with understanding user behaviors around social interactions, online media consumption, content discovery, curation and sharing in Brazil for a large technology company.

Banking

Banking

Insitum developed the concept and UX design for a new suite of banking services targeting young adults by responding to their needs, helping them fulfill their aspirations.

Insurance claims experience

Insurance claims experience

In this case, we integrated mobile imaging into the property insurance claims experience for a major U.S. insurance company.

Tax management organism

Tax management organism

For the internal innovation group within a governmental organization, Insitum helped develop new innovation capabilities through training and coaching. 

Transportation

Transportation

For this project, we were tasked with describing and understanding the "new Colombian" and his/her role in society. 

Mobile shopping

Mobile shopping

For this project, we uncovered new implications about online and mobile shopping in Brazil through a deep understanding of consumers' perceptions.

Baked goods

Baked goods

In this project, we explored the potential of baked-goods concepts and evaluated the drivers behind user perceptions to understand relevant elements and differentiators for each.