Product Strategy

Livestock farming

Livestock farming

For this project we uncovered Brazilian livestock farmers’ needs related to a visual identification system for cattle as part of a larger weight-monitoring system. 

Social enterprise incubator

Social enterprise incubator

For this project, we were tasked with understanding the barriers and opportunities of a prototype of a prostetic device to help rehabilitate babies with a hip condition.

Auto insurance

Auto insurance

Our job was to design a new insurance policy, including road-side assistance, for one of the largest insurance companies in Latin America. 

Banking

Banking

Insitum developed the concept and UX design for a new suite of banking services targeting young adults by responding to their needs, helping them fulfill their aspirations.

Insurance claims experience

Insurance claims experience

In this case, we integrated mobile imaging into the property insurance claims experience for a major U.S. insurance company.

Insurance company

Insurance company

Insitum developed a new business model and experience design for a home maintenance service for a leading insurance company.

Tire and rubber company

Tire and rubber company

we defined the value proposition and service experience that a major Latin American tire manufacturer.

Amplify brand awareness

Amplify brand awareness

For a sports nutrition product geared toward young athletes, we were asked to identify sport influencers via social media in the U.S. and Brazil.

Intel Classmate PC

Intel Classmate PC

Acquiring a deep understanding of the education ecosystem in developing countries as a platform for the creation of new technological products for teachers, students, and parents.

Smirnoff Mix

Smirnoff Mix

Shaping and adapting a worldwide successful beverage for the Latin American culture, lifestyle and social dynamics.