Service Design

Livestock farming

Livestock farming

For this project we uncovered Brazilian livestock farmers’ needs related to a visual identification system for cattle as part of a larger weight-monitoring system. 

Mobile gaming

Mobile gaming

Here, our primary project goal was to design a sustainable mobile gaming service that would boost our client's smartphone sales in Latin America. 

Higher education institution

Higher education institution

In this case, we helped a prominent university create a new, more inviting admissions experience for prospective students and their parents by optimizing the decision-making process.

Banking

Banking

Insitum developed the concept and UX design for a new suite of banking services targeting young adults by responding to their needs, helping them fulfill their aspirations.

INSITUM Social

INSITUM Social

Insitum collaborated with a group of entrepreneurs to promote a new hippotherapy (speech) program for underprivileged school children.

Soft-serve ice cream

Soft-serve ice cream

Our objective was to define an accessible yet inviting experience for a new soft-serve ice cream offering. 

Tire and rubber company

Tire and rubber company

we defined the value proposition and service experience that a major Latin American tire manufacturer.

B2B Service Model

B2B Service Model

Boosting customer satisfaction with a new service model while envisioning new business opportunities for a B2B metals producer.

Ocean Center

Ocean Center

Defining a new developer center service experience based on deep understanding of sociocultural and economical context, and the needs and expectations of the different profiles of future players.