Product Definition

Product Definition

Creating new products or leveraging existing products that satisfy consumer and client needs.

Companies and organizations are continuously trying to design new products or redesign their existing portfolio offerings to maintain or increase market share in order to satisfy consumer needs; however, consumer behavior changes constantly due to the increase in competing businesses and fast changing markets, and these rapidly evolving environments represent big challenges that companies are no longer able to overcome by themselves.

At INSITUM, our mission is to help companies successfully adapt and respond to those swift changes by deeply understanding consumer and business needs before developing product-centered solutions that are viable and feasible for the business as well as satisfying to the consumer.

 

OUR SERVICES


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PRODUCT DESIGN

Design new products or leverage existing ones in order to satisfy consumer needs and help maintain or increase market share.

  • Trend analysis:
    Research and identify important trends that are affecting the sector or industry and use the insights to inspire and inform further work.
  • Consumer needs assessment:
    Understand the consumer and business in order to empathize and detect opportunity areas.
  • Ideation:
    Develop ideas for new products based on the opportunity areas identified.
  • Idea analysis and validation:
    Identify potential ideas and perform deeper evaluations to understand the desirability, viability, and feasibility of the product.
  • Concept development:
    Consider all feedback obtained from the validation phase and develop final concepts.
 
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INNOVATION PIPELINE

Visually map strategic recommendations with the intent to develop and launch solutions in a timeframe roadmap that covers short, medium, and long term goals.

  • Potential concept analysis:
    To determine its business potential, each promising solution will be validated for feasibility, viability, and desirability.
  • Identify potential concepts:
    By cross checking evaluation results with research feedback, determine the most valuable concepts and requirements for implementation.
  • Map solutions:
    Based on the results, the solutions, as well as the jobs to be done for their launching, will be mapped in a timeframe roadmap.
 
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PRODUCT LINE EXTENSION

Define strategies that expand the product and category portfolios of your company within your industry or into new industry sectors.

  • Portfolio analysis:
    Understand the current portfolio in terms of products and categories and identify the attributes needed to maintain and expand.
  • New industry/sector analysis:
    Analyze the sector or market your company wants to expand into and identify guidelines and possible paths for execution.
  • Product line extension definition:
    Develop new products that allow your company to expand into new categories or industries.
  • Line extension validation:
    Validate the line extension with consumers in order to make sure they are aligned with the brand and the product's core attributes.
 
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PROTOTYPE DEVELOPMENT

Develop rapid, low resolution prototypes of concepts and solutions that have been defined as valuable and relevant to your business. Create concrete representations of the concepts and solutions for objective testing and validation.

  • Concept selection:
    Define concepts that are valuable and need to be prototyped.
  • Guideline definement:
    Develop design guidelines for the concepts that will be prototyped.
  • Prototype definition:
    Analyze which prototype best suits the solution, e.g. pilot testing, physical prototype, digital mock-ups.
  • Prototype development:
    Construct the prototype.
  • Test and validate:
    Use the prototype to test and validate the solution.
 
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PRODUCT DEVELOPMENT MODEL IMPLEMENTATION

Define an innovation model and use a systematic approach to internally develop new products or leverage existing products.

  • Product development process analysis:
    Analyze the process and frameworks currently used by the company's internal teams in order to detect opportunity areas.
  • Product development model co-creation:
    Work with key stakeholders within the organization in order to define the best possible model for implementation.
  • Model implementation strategy:
    Develop a strategy in order to implement the model gradually within your organization.
  • Implementation follow up:
    Accompany your organization throughout the process and iterate on any new opportunity areas that arise.
     
 
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LOCALIZATION OF PRODUCTS

Launch existing products in new regions. Ensure the right features and changes are in place so that your product is accepted within the new market.

  • Market analysis:
    Analyze the new market and identify the characteristics that the product needs to possess or satisfy in order to be accepted.
  • Adjustments definition:
    Identify characteristics that need to be adjusted or developed and make the necessary changes to the localized product.
  • Concept validation:
    Validate the proposed concepts within the market in order to identify and iterate on opportunity areas that arise.
  • Strategy definition:
    Define final concepts of the localized product and create a strategy for its market launch.
 

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INSITUM Inside

INSITUM Inside

Preparing your organization and collaborating partners to continuously innovate.

Organizations today are facing all types of complex problems that demand new approaches which require an ongoing understanding of users and stakeholders. Organizations are beginning to recognize the need to develop new capabilities, using human-centered design and the fresh perspective that it offers, in order to solve these challenges.

INSITUM has extensive experience and methodology know-how when it comes to addressing these new challenges and developing all kinds of solutions that create value. It is for this reason that we have created INSITUM INSIDE. It is an opportunity for any company, regardless of industry, to learn about the methodological elements of human-centered design in a practical way. Our goal is to help companies acquire the ability to replicate these human-centered design elements internally so they can solve their own ongoing challenges.

 

OUR SERVICES


CORPORATE TRAINING PROGRAMS - DESIGN THINKING

Help participants understand the innovation process. Walk participants through the phases of a design thinking project as they learn how to set goals, plan projects, generate hypotheses, prepare fieldwork, make quick ethnography, and generate insightful conclusions and further implications, all of which stems from in-depth knowledge of users and challenges.

We have 3 skill development formats that deliver differents levels of in-depth understanding:

  • 1-day bootcamp:
    Agile course that helps the team to learn about Design Thinking. With a theoretical base, we take the participants through the design thinking process and quick exercises that allow them to get familiar with this methodology.
  • 3-day bootcamp:
    This course delves into the theory and proposes more concrete practical developments. We focus on addressing specific issues related to the internal challenges that many companies face.
  • 5-day program:
    Design Thinking mentorship program that assigns INSITUM experts to follow-up with and mentor your company's team as they implement the innovation process within your organization.
 

BEHAVIORAL ECONOMICS BOOTCAMP

Learn how Behavioral Economic principles apply to real-life challenges. Behavioral theory will help you to design more precise and effective solutions.

 

IMPLEMENTATION BOOTCAMP

Learn how to put concepts and prototypes into action, as well as address issues such as piloting, creating value propositions, constructing business models, and using metrics to measure the results of innovation.

 
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PROTOTYPING BOOTCAMP

Understand how to transform the knowledge of the user into tangible proposals that can be materialized, validated and iterated in a fast but structured way. During this course, participants learn how to make different kinds of prototypes with quick iterations and improvements in order to collect findings about their proposals.

 

SERVICE DESIGN BOOTCAMP

Learn how your organization can utilize the basic principles of innovation to incorporate user perspective into your services, as well as create customer journeys, analyze contact points, develop service scenarios, personas, and other tools to diagnose, design, and communicate new experiences.

 

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Social Innovation

Social Innovation

Amplifying positive impact by creating solutions that meet the needs of society as a whole.

Societal issues are complex and ambiguous. Problems are often systemic, involving multiple stakeholders across many different sectors, and proposed solutions often lack sustainability or scalability.

At INSITUM, we understand these challenges, and our human-centered approach to innovation allows us to identify and frame the right problems to solve. We collaborate with organizations, employing a systems approach, to understand the needs of the people as well as the stakeholder dynamics involved.

 

OUR SERVICES


RESEARCH FOR SOCIAL IMPACT

Leverage ethnographic research and human-centered approaches to build empathy and cultural understanding. Uncover unmet needs among your communities, organizations, governments, and other stakeholders to help frame the right problem and design the best solution.

 
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DESIGN FOR GOVERNMENT

Design, develop, and pilot public services, programs, or policies based on a deep understanding of people, stakeholders, and the nuanced problems at hand.

 

PARTICIPATORY DESIGN

Use participatory and co-design methodologies to facilitate dialogue among stakeholders, which allows for the creation of ownership, buy-in, and increases the chance of success for any service, solution, program, or policy implementation.

 

BEHAVIOR CHANGE STRATEGIES

Create social value by using Behavioral Economics methodologies and principles that enable your organization to understand the key dynamics, barriers, and challenges involved with adoption and decision making.

 

SOCIAL INNOVATION CAPABILITIES & TRAINING

Build an internal innovation culture as well as key mechanisms to support the creation and implementation of solutions, services, programs and policies that enable your organization from within.

 

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Organizing for Innovation

Organizing for Innovation

Creating and nurturing a culture of innovation within your organization.

Culture, at the end of the day, is what guides organizations. It is the underlying criteria that drives the everyday decisions and actions of its members. An established culture of innovation within your organization nurtures the mindset and behaviors required for developing new and relevant outcomes. This makes innovation happen successfully and sustainably.

At INSITUM, we help established organizations throughout their journeys to create and nurture a culture of innovation. With your organization, we will co-create a tailor-made innovation model that supports the creation of a culture of innovation that is inline with your overall purpose and business goals as well as the new challenges of fast-changing contexts that affect your organization.

 

 

OUR SERVICES


INNOVATION DIAGNOSIS

Innovation consultants immerse themselves inside your organization to understand its purpose, context, challenges, processes, as well as its underlying beliefs. Identify potential triggers for innovation as well as barriers to innovation. Help organizations discover and identify their innovation maturity level as well as other opportunity areas.

 

INNOVATION STRATEGY DEFINITION

Define an innovative vision and focus that establishes criteria and priorities and determine what kind of innovation is relevant. Identify spaces that are pertinent to explore. Establish future competitive advantages for planning and development.

 

INNOVATION MODEL CO-CREATION

Co-create with your organization to develop your own innovation model which works across these four strategic pillars:

  • Strategy:
    The vision and focus that will enable to set the criteria and priorities for innovation.
  • Tools and processes: 
    Develop and manage different types of innovation initiatives using human-centered methods, tools (physical and digital), spaces and infrastructure.
  • Structure:
    Organizational architecture that will enable innovation across your organization: governance, resources, roles, metrics, incentives, relationships within and outside the organization, etc.
  • Capabilities:
    Profiles, mindset, knowledge, skills and competences the teams are required to develop in order to tackle diverse innovation challenges.
 
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INNOVATION MODEL IMPLEMENTATION

Implement and iterate the innovation model. Provide support to your organization as you build the required skills and capabilities within your innovation teams. Guide the implementation and launch of innovation pilot projects.

 

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Healthcare Innovation

Healthcare Innovation

Making healthcare and medical experiences more patient-centered.

Companies and organizations in the field of healthcare face increasingly complex challenges which require comprehensive and relevant solutions for patients, different healthcare professionals, and for the organizations themselves.

With a patient-centered perspective and a deep knowledge of healthcare all over the world, we use methodologies and specialized tools to understand the pains and needs within the healthcare ecosystem in order to design solutions and recommendations that achieve positive results for our clients.

 

OUR SERVICES


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PATIENT JOURNEY AND ECOSYSTEM MAPPING

Discover and develop new areas of opportunity along the customer journey, and create a visual map of patient journeys, from initial visits to the decision making processes surrounding specific treatment and care within the healthcare ecosystem, to uncover and understand a patient's barriers, motivators, emotions, or needs.

  • Patient journey map
  • Health ecosystem map
 
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HEALTHCARE INNOVATION STRATEGY

Design relevant brand experiences for healthcare institutions that build the awareness and engagement needed to maintain a relationship with healthcare stakeholders.

  • Brand positioning and architecture
  • Communication strategy
  • Inclusion and launch strategies for new diagnoses
  • Go to market strategies for physicians and patients
 
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DESIGN OF HEALTHCARE SERVICES AND SOLUTIONS

Create memorable services and effective digital experiences for patients that add value to companies and institutions.

  • Patient support programs and engagement strategies to increase adherence and follow-through
  • Services, tools, or solutions definition
  • Digital solutions design
 
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PATIENT-CENTRIC CULTURE

Promote and build patient-centric capabilities, skills, and overall culture within healthcare organizations.

  • Corporate training program
  • Patient-centric bootcamp
 
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HEALTHCARE PRODUCT INNOVATION

Create new healthcare products or leverage and adapt existing ones in order to successfully meet the needs of patients and stakeholders.

  • Defining the innovation strategy or pipeline for a product or brand 
  • Product and package design
 
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STRATEGIC HEALTHCARE RESEARCH

Understand and analyze the healthcare ecosystem, people, and trends affecting the healthcare sector as a whole.

  • Stakeholder profiling and segmentation
  • Understanding prescription behaviors
  • Mapping and analyzing data flows
  • Impact of health trends in the business
 

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Brand Strategy

Brand Strategy

Developing a unique and authentic brand strategy for your company through research and innovation.

Brand Strategy is a key pillar in building and supporting the necessary awareness and engagement needed to maintain a committed and authentic relationship with your customer. At INSITUM, we build effective brand strategies through research and innovation and help you differentiate your current brand efforts from the competition. The strategy you choose defines the quality of the community surrounding your brand and translates into the power behind your business.

 

OUR SERVICES


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BRAND FOUNDATIONS

Discover new business opportunities and white spaces for your brand. Envision how to grow over time. Build a relevant value proposition and position that connects with people's needs and desires.

  • Brand assessment: Understand the current state of a brand.
  • Strategic opportunity definition: Analyze the competitive landscape to detect new opportunities.
  • Brand positioning: Define a relevant value proposition to occupy a special place in people´s mind.
  • Brand DNA: Determine what makes a brand different from others.
  • Brand architecture & portfolio management: Decide how to organize a set of brands and how to manage a product portfolio to be effective.
  • Brand extension: Launch new products or services under an existing brand to expand business.
  • Brand evolution roadmap: Envision the future of a brand and identify the potential for growth.
 
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BRAND EXPRESSION

Create a differentiated brand identity that expresses its essence and core values. Define communication and visual brand guidelines that inform execution.

  • Naming: Find a strong name for your brand, product, or service.
  • Identity concept and design: Design a powerful and relevant visual concept and logo.
  • Packaging concept and design: Give character and differentiation to products.
  • Communication territories definition: Explore how to communicate your brand´s positioning.
  • Communication concept guidelines: Generate communication platforms that lead to the creation of effective content and messages.
 

BRAND EXPERIENCE

Define an experience that provides people a connection to your brand. Design strategies that give life to your brand at every touchpoint.

  • Brand activation concepts: Design experience concepts to activate brand awareness in a person's life.
  • Touchpoint branding strategy: Define guidelines that apply brand expression to all relevant touchpoints throughout the customer journey.
  • Organizational branding strategy: Communicate core values and brand foundations inside the company.
 

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Strategic Research

Strategic Research

Understanding the people and trends affecting your business.

What are the important user perceptions, opinions, behaviors and attitudes we must discover and explore to best support your products and services? With a proactive, human-centered research and data analytics approach, the Insitum team identifies key insights, implications and potential opportunities.

 

OUR SERVICES


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IN-DEPTH AUDIENCE EXPLORATION

Focus on specific groups of people such as extreme users and core consumers in a particular market. Identify different profiles (or personas) based on goals, desires and limitations to help guide decisions about your products, services or interaction spaces.

In-Context Qualitative Research + Observation
• Rapid Ethnography
• Mobile Diaries
• Online Groups + Interviews
• Experience Mapping
• Consumer Storytelling

Quantitative Research
• Segmentation
• Market Sizing
• Statistical Testing
• Cluster Analysis 

 
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TREND + THEME ANALYSIS

Explore industry landscapes, key market themes, analogs and existing or emerging trends to better understand your business areas and white spaces. Set the scene, getting a baseline view of a specific sector, product or service.

• Literature Reviews
• Multi-Disciplinary Expert Interviews
• Competitive Analysis
• Exploration of Existing + Potential Frameworks

 
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FUTURING

Identify a sequence of causalities that can help you shape the future. Uncover contextual factors and drivers, classify forces, define possible scenarios and explore the impact of those scenarios to meet your business objectives.

• Scenario Planning
• Visioning
• Modeling + Simulation

 

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Service Design

Service Design

Creating effective and memorable service experiences for clients and adding value to companies and institutions.

Service design is an integral approach tha defines the relationship between client and the company. It balances the needs of the customer and the business goals through a creative human-centered process to service creation or improvement.

 

OUR SERVICES


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TOUCHPOINT ENHANCEMENT SPRINT

An agile approach to solve 1 crucial problem, in 1 specific touchpoint phisical or digital.

  • Analyze market best practices
  • Touchpoint journey mapping
  • Workshop with stakeholders
  • MVP Definition
 
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SERVICE DIAGNOSIS

Evaluate the company’s value proposition and the overall service experience: journey, touchpoints, pain points and opportunities to find and describe recommendatios, best practices and heuristics.

  • Analyze market best practices
  • Customer journey mapping
  • Service systems and ecologies
  • User personas
  • Value Pro
 

TOUCHPOINT SOLUTIONS

To design new touchpoints or specific solutions for every touchpoint with relevant issues regarding the experience of customers.

  • Customer Journey // Blueprint
  • Concept Solutions Design
  • Value Proposition Design
  • KPI Definition
  • Implementation Roadmap
  • Quantitative Report // Concept’s Validation
 
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SERVICE RE-DESIGN

When the main goal is to improve a service for an existing brand or product by re-designing the interactions between the front and backstage.

  • Customer Journey // Blueprint
  • Concept Solutions Design
  • Value Proposition Design
  • KPI Definition
  • Implementation Roadmap
  • Quantitative Report // Concept’s Validation
 
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NEW SERVICE DESIGN (BUSINESS DESIGN)

Design of a new service mapping its front and back stage touchpoints and the configuration settings to make the business whole, such as business/profit model, network and structure requirements, partnerships and processes.

  • Business model
  • Profit model
  • Organization structure
 
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SERVICE IMPLEMENTATION PLAN AND FOLLOW-UP

To design an implementation plan and accompany its development to ensure its correct execution and outcomes.

  • Roadmaps
  • Prototyping
  • Testing
  • Checkpoints // Iterations
  • KPI´s.
 

SERVICE EXPERIENCE

To create the experience of a brand new product, business or service considering feasibility (business) and desirability (needs).

 
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SERVICE INNOVATION IMPLANT

To provide a senior service innovation consultant to be inside the company and manage all the service design projects that are developed.

  • Value proposition definition
  • Business model creation
  • Touchpoints design: Front y back end
  • A little bit of branding
 

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Digital Strategy

Digital Strategy

 

Designing digital experiences that have a positive impact on people’s lives and create value for your business.

Technological advances have opened up new growth opportunities for companies, and if these companies want to remain competitive, they must adjust and adapt to the new challenges and consumer needs that have also been created. Due to the broad range of offers in the market, consumers are now much more demanding, and their experience as users can determine the success or failure of a brand or company. In this context, it is critical that we understand people’s needs and expectations and provide them with memorable and valuable experiences that also creates value for the organization.

At INSITUM, we recognize how complicated this challenge can be. Our primary motivation is to create digital experiences that are valuable and necessary for people. That is why we help organizations develop digital strategies based on a user-centered approach—strategies where innovation, agility, and design are merged into the solution.

 

OUR SERVICES


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EXPERT INTERFACE EVALUATION

Evaluate platforms to detect issues that may be troublesome for users and a hindrance to business success. Analyze the experience and provide recommendations for improvement.

  • Heuristic Evaluation
  • Audit Analytics
  • Competency Benchmarking
  • Trend Analysis
 
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USER EXPERIENCE CONSULTING

We use different research techniques to uncover how user needs, motivations, and barriers interact with digital products. We turn those findings into opportunities to improve user experience and provide the business with greater value.

  • Usability Testing
  • User Journals
  • 1:1 Interviews
  • Contextual Inquiry
  • Card Sorting
  • Benchmarking
  • Journey Mapping
  • People-User Case Studies
 

DIGITAL CONCEPTS DEFINITION

Develop products and services that help your organization achieve a greater impact. With a better understanding of your user and business needs, we design feasible digital solutions at the conceptual level, with a strong value proposition and clearly defined design principles.

  • Sacrificial Concepts
  • Concept Testing
  • Concepts Co-creation
 
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DIGITAL PLATFORMS DESIGN

Design and redesign digital platforms iteratively, using design cycles with increasing fidelity until the final product is completely developed and ready to be implemented.

 

AGILE DIGITAL STUDIO

A service based on collaboration models that help your company facilitate an Agile culture and Design Thinking approach. We work as an innovation lab “in place” for our customers, speeding up the design, development, and implementation of digital products and services.

  • Adopting Agile in deliverables to minimize time to market and maximize business value
  • Self-organized and multidisciplinary teams that address solutions from start to finish
  • Culture adoption
  • Guidance and training
 

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