Strategic Research

Strategic Research

Understanding the people and trends affecting your business.

What are the important user perceptions, opinions, behaviors and attitudes we must discover and explore to best support your products and services? With a proactive, human-centered research and data analytics approach, the Insitum team identifies key insights, implications and potential opportunities.

 

OUR SERVICES


audience_low.jpg

IN-DEPTH AUDIENCE EXPLORATION

Focus on specific groups of people such as extreme users and core consumers in a particular market. Identify different profiles (or personas) based on goals, desires and limitations to help guide decisions about your products, services or interaction spaces.

In-Context Qualitative Research + Observation
• Rapid Ethnography
• Mobile Diaries
• Online Groups + Interviews
• Experience Mapping
• Consumer Storytelling

Quantitative Research
• Segmentation
• Market Sizing
• Statistical Testing
• Cluster Analysis 

 
trends.jpg

TREND + THEME ANALYSIS

Explore industry landscapes, key market themes, analogs and existing or emerging trends to better understand your business areas and white spaces. Set the scene, getting a baseline view of a specific sector, product or service.

• Literature Reviews
• Multi-Disciplinary Expert Interviews
• Competitive Analysis
• Exploration of Existing + Potential Frameworks

 
futuring.jpg

FUTURING

Identify a sequence of causalities that can help you shape the future. Uncover contextual factors and drivers, classify forces, define possible scenarios and explore the impact of those scenarios to meet your business objectives.

• Scenario Planning
• Visioning
• Modeling + Simulation

 

RELATED PROJECTS


Service Design

Service Design

Creating effective and memorable service experiences for clients and adding value to companies and institutions.

Service design is an integral approach tha defines the relationship between client and the company. It balances the needs of the customer and the business goals through a creative human-centered process to service creation or improvement.

 

OUR SERVICES


medic_prototype.jpg

TOUCHPOINT ENHANCEMENT SPRINT

 

An agile approach to solve 1 crucial problem, in 1 specific touchpoint phisical or digital.

  • Analyze market best practices
  • Touchpoint journey mapping
  • Workshop with stakeholders
  • MVP Definition
 
theone.jpg

SERVICE DIAGNOSIS

 

Evaluate the company’s value proposition and the overall service experience: journey, touchpoints, pain points and opportunities to find and describe recommendatios, best practices and heuristics.

  • Analyze market best practices
  • Customer journey mapping
  • Service systems and ecologies
  • User personas
  • Value Pro
 

TOUCHPOINT SOLUTIONS

To design new touchpoints or specific solutions for every touchpoint with relevant issues regarding the experience of customers.

  • Customer Journey // Blueprint
  • Concept Solutions Design
  • Value Proposition Design
  • KPI Definition
  • Implementation Roadmap
  • Quantitative Report // Concept’s Validation
 
class.jpg

SERVICE RE-DESIGN

When the main goal is to improve a service for an existing brand or product by re-designing the interactions between the front and backstage.

  • Customer Journey // Blueprint
  • Concept Solutions Design
  • Value Proposition Design
  • KPI Definition
  • Implementation Roadmap
  • Quantitative Report // Concept’s Validation
 
business.jpg

NEW SERVICE DESIGN (BUSINESS DESIGN)

Design of a new service mapping its front and back stage touchpoints and the configuration settings to make the business whole, such as business/profit model, network and structure requirements, partnerships and processes.

  • Business model
  • Profit model
  • Organization structure
 

SERVICE IMPLEMENTATION PLAN AND FOLLOW-UP

To design an implementation plan and accompany its development to ensure its correct execution and outcomes.

  • Roadmaps
  • Prototyping
  • Testing
  • Checkpoints // Iterations
  • KPI´s.
 

SERVICE EXPERIENCE

To create the experience of a brand new product, business or service considering feasibility (business) and desirability (needs).

 
business_.jpg

SERVICE INNOVATION IMPLANT

To provide a senior service innovation consultant to be inside the company and manage all the service design projects that are developed.

  • Value proposition definition
  • Business model creation
  • Touchpoints design: Front y back end
  • A little bit of branding
 

RELATED PROJECTS


Digital Strategy

 

Designing digital experiences that have a positive impact on people’s lives and create value for your business.

Technological advances have opened up new growth opportunities for companies, and if these companies want to remain competitive, they must adjust and adapt to the new challenges and consumer needs that have also been created. Due to the broad range of offers in the market, consumers are now much more demanding, and their experience as users can determine the success or failure of a brand or company. In this context, it is critical that we understand people’s needs and expectations and provide them with memorable and valuable experiences that also creates value for the organization.

At INSITUM, we recognize how complicated this challenge can be. Our primary motivation is to create digital experiences that are valuable and necessary for people. That is why we help organizations develop digital strategies based on a user-centered approach—strategies where innovation, agility, and design are merged into the solution.

 

OUR SERVICES


img_servico.png

EXPERT INTERFACE EVALUATION

Evaluate platforms to detect issues that may be troublesome for users and a hindrance to business success. Analyze the experience and provide recommendations for improvement.

  • Heuristic Evaluation
  • Audit Analytics
  • Competency Benchmarking
  • Trend Analysis
 

USER EXPERIENCE CONSULTING

We use different research techniques to uncover how user needs, motivations, and barriers interact with digital products. We turn those findings into opportunities to improve user experience and provide the business with greater value.

  • Usability Testing
  • User Journals
  • 1:1 Interviews
  • Contextual Inquiry
  • Card Sorting
  • Benchmarking
  • Journey Mapping
  • People-User Case Studies
 

DIGITAL CONCEPTS DEFINITION

Develop products and services that help your organization achieve a greater impact. With a better understanding of your user and business needs, we design feasible digital solutions at the conceptual level, with a strong value proposition and clearly defined design principles.

  • Sacrificial Concepts
  • Concept Testing
  • Concepts Co-creation
 

DIGITAL PLATFORMS DESIGN

Design and redesign digital platforms iteratively, using design cycles with increasing fidelity until the final product is completely developed and ready to be implemented.

 

AGILE DIGITAL STUDIO

A service based on collaboration models that help your company facilitate an Agile culture and Design Thinking approach. We work as an innovation lab “in place” for our customers, speeding up the design, development, and implementation of digital products and services.

  • Adopting Agile in deliverables to minimize time to market and maximize business value
  • Self-organized and multidisciplinary teams that address solutions from start to finish
  • Culture adoption
  • Guidance and training
 

RELATED PROJECTS