Delivering the ideal digital experience for your customers and stakeholders.
A digital solution must provide a memorable experience to positively impact people’s lives and transform organizations. Through user-centered design we create innovative and disruptive solutions, able to solve user’s needs and business goals.
Exploration and evaluation of product’s usability to identify occurrences of good and bad digital interaction practices, their level of severity and mapping opportunities for improvement.
• Identification of usability issues
• Analyze market best practices
• Detect opportunities
User research aimed to reveal use cases, user’s expectations, adoption barriers and interaction models, generating a deep understanding of usability issues on a digital product that will lead the development of new solutions tailored
for the targets.
• Platform tests with real users
• Performance and qualitative analysis
• Straightforward recommendations
Definition of the strategy, product vision and design principles, based on a positive usage experience that will guide the development of a digital product, according to it’ s business model.
• Tangibilize concepts into solutions
• Interface guidelines for further development
Restructuring and redesigning a previously existent digital platform through a user centered innovation and design thinking approach, solving user’s needs and evolving the business potential.
• Complete rethink and redesign
• Iterative and co-creative process
• Solving known and unknown business
Design of a digital solution intended to replace a current analogical process, identifying new business opportunities and eventually redesigning internal organizational processes through new interaction channels.
• Transformation of an analogical process into a digital platform
• Visual identity development
• Perfect match between service and platform