Digital Strategy


 

Designing digital experiences that have a positive impact on people’s lives and create value for your business.

Technological advances have opened up new growth opportunities for companies, and if these companies want to remain competitive, they must adjust and adapt to the new challenges and consumer needs that have also been created. Due to the broad range of offers in the market, consumers are now much more demanding, and their experience as users can determine the success or failure of a brand or company. In this context, it is critical that we understand people’s needs and expectations and provide them with memorable and valuable experiences that also creates value for the organization.

At INSITUM, we recognize how complicated this challenge can be. Our primary motivation is to create digital experiences that are valuable and necessary for people. That is why we help organizations develop digital strategies based on a user-centered approach—strategies where innovation, agility, and design are merged into the solution.

 

OUR SERVICES


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EXPERT INTERFACE EVALUATION

Evaluate platforms to detect issues that may be troublesome for users and a hindrance to business success. Analyze the experience and provide recommendations for improvement.

  • Heuristic Evaluation
  • Audit Analytics
  • Competency Benchmarking
  • Trend Analysis
 
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USER EXPERIENCE CONSULTING

We use different research techniques to uncover how user needs, motivations, and barriers interact with digital products. We turn those findings into opportunities to improve user experience and provide the business with greater value.

  • Usability Testing
  • User Journals
  • 1:1 Interviews
  • Contextual Inquiry
  • Card Sorting
  • Benchmarking
  • Journey Mapping
  • People-User Case Studies
 

DIGITAL CONCEPTS DEFINITION

Develop products and services that help your organization achieve a greater impact. With a better understanding of your user and business needs, we design feasible digital solutions at the conceptual level, with a strong value proposition and clearly defined design principles.

  • Sacrificial Concepts
  • Concept Testing
  • Concepts Co-creation
 
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DIGITAL PLATFORMS DESIGN

Design and redesign digital platforms iteratively, using design cycles with increasing fidelity until the final product is completely developed and ready to be implemented.

 

AGILE DIGITAL STUDIO

A service based on collaboration models that help your company facilitate an Agile culture and Design Thinking approach. We work as an innovation lab “in place” for our customers, speeding up the design, development, and implementation of digital products and services.

  • Adopting Agile in deliverables to minimize time to market and maximize business value
  • Self-organized and multidisciplinary teams that address solutions from start to finish
  • Culture adoption
  • Guidance and training
 

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