Healthcare Innovation


Making healthcare and medical experiences more patient-centered.

Companies and organizations in the field of healthcare face increasingly complex challenges which require comprehensive and relevant solutions for patients, different healthcare professionals, and for the organizations themselves.

With a patient-centered perspective and a deep knowledge of healthcare all over the world, we use methodologies and specialized tools to understand the pains and needs within the healthcare ecosystem in order to design solutions and recommendations that achieve positive results for our clients.

 

OUR SERVICES


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PATIENT JOURNEY AND ECOSYSTEM MAPPING

Discover and develop new areas of opportunity along the customer journey, and create a visual map of patient journeys, from initial visits to the decision making processes surrounding specific treatment and care within the healthcare ecosystem, to uncover and understand a patient's barriers, motivators, emotions, or needs.

  • Patient journey map
  • Health ecosystem map
 
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HEALTHCARE INNOVATION STRATEGY

Design relevant brand experiences for healthcare institutions that build the awareness and engagement needed to maintain a relationship with healthcare stakeholders.

  • Brand positioning and architecture
  • Communication strategy
  • Inclusion and launch strategies for new diagnoses
  • Go to market strategies for physicians and patients
 
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DESIGN OF HEALTHCARE SERVICES AND SOLUTIONS

Create memorable services and effective digital experiences for patients that add value to companies and institutions.

  • Patient support programs and engagement strategies to increase adherence and follow-through
  • Services, tools, or solutions definition
  • Digital solutions design
 
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PATIENT-CENTRIC CULTURE

Promote and build patient-centric capabilities, skills, and overall culture within healthcare organizations.

  • Corporate training program
  • Patient-centric bootcamp
 
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HEALTHCARE PRODUCT INNOVATION

Create new healthcare products or leverage and adapt existing ones in order to successfully meet the needs of patients and stakeholders.

  • Defining the innovation strategy or pipeline for a product or brand 
  • Product and package design
 
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STRATEGIC HEALTHCARE RESEARCH

Understand and analyze the healthcare ecosystem, people, and trends affecting the healthcare sector as a whole.

  • Stakeholder profiling and segmentation
  • Understanding prescription behaviors
  • Mapping and analyzing data flows
  • Impact of health trends in the business
 

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