Service Design


Creating effective and memorable service experiences for clients and adding value to companies and institutions.

Service design is an integral approach tha defines the relationship between client and the company. It balances the needs of the customer and the business goals through a creative human-centered process to service creation or improvement.

 

OUR SERVICES


medic_prototype.jpg

TOUCHPOINT ENHANCEMENT SPRINT

 

An agile approach to solve 1 crucial problem, in 1 specific touchpoint phisical or digital.

  • Analyze market best practices
  • Touchpoint journey mapping
  • Workshop with stakeholders
  • MVP Definition
 
theone.jpg

SERVICE DIAGNOSIS

 

Evaluate the company’s value proposition and the overall service experience: journey, touchpoints, pain points and opportunities to find and describe recommendatios, best practices and heuristics.

  • Analyze market best practices
  • Customer journey mapping
  • Service systems and ecologies
  • User personas
  • Value Pro
 

TOUCHPOINT SOLUTIONS

To design new touchpoints or specific solutions for every touchpoint with relevant issues regarding the experience of customers.

  • Customer Journey // Blueprint
  • Concept Solutions Design
  • Value Proposition Design
  • KPI Definition
  • Implementation Roadmap
  • Quantitative Report // Concept’s Validation
 
class.jpg

SERVICE RE-DESIGN

When the main goal is to improve a service for an existing brand or product by re-designing the interactions between the front and backstage.

  • Customer Journey // Blueprint
  • Concept Solutions Design
  • Value Proposition Design
  • KPI Definition
  • Implementation Roadmap
  • Quantitative Report // Concept’s Validation
 
business.jpg

NEW SERVICE DESIGN (BUSINESS DESIGN)

Design of a new service mapping its front and back stage touchpoints and the configuration settings to make the business whole, such as business/profit model, network and structure requirements, partnerships and processes.

  • Business model
  • Profit model
  • Organization structure
 

SERVICE IMPLEMENTATION PLAN AND FOLLOW-UP

To design an implementation plan and accompany its development to ensure its correct execution and outcomes.

  • Roadmaps
  • Prototyping
  • Testing
  • Checkpoints // Iterations
  • KPI´s.
 

SERVICE EXPERIENCE

To create the experience of a brand new product, business or service considering feasibility (business) and desirability (needs).

 
business_.jpg

SERVICE INNOVATION IMPLANT

To provide a senior service innovation consultant to be inside the company and manage all the service design projects that are developed.

  • Value proposition definition
  • Business model creation
  • Touchpoints design: Front y back end
  • A little bit of branding
 

RELATED PROJECTS