Understanding the people and trends affecting your business.

What are the important user perceptions, opinions, behaviors and attitudes we must discover and explore to best support your products and services? With a proactive, human-centered research and data analytics approach, the Insitum team identifies key insights, implications and potential opportunities.

 

OUR SERVICES


audience_low.jpg

IN-DEPTH AUDIENCE EXPLORATION

Focus on specific groups of people such as extreme users and core consumers in a particular market. Identify different profiles (or personas) based on goals, desires and limitations to help guide decisions about your products, services or interaction spaces.

In-Context Qualitative Research + Observation
• Rapid Ethnography
• Mobile Diaries
• Online Groups + Interviews
• Experience Mapping
• Consumer Storytelling

Quantitative Research
• Segmentation
• Market Sizing
• Statistical Testing
• Cluster Analysis 

 
trends.jpg

TREND + THEME ANALYSIS

Explore industry landscapes, key market themes, analogs and existing or emerging trends to better understand your business areas and white spaces. Set the scene, getting a baseline view of a specific sector, product or service.

• Literature Reviews
• Multi-Disciplinary Expert Interviews
• Competitive Analysis
• Exploration of Existing + Potential Frameworks

 
futuring.jpg

FUTURING

Identify a sequence of causalities that can help you shape the future. Uncover contextual factors and drivers, classify forces, define possible scenarios and explore the impact of those scenarios to meet your business objectives.

• Scenario Planning
• Visioning
• Modeling + Simulation

 

RELATED PROJECTS


Contact us!

Name *
Name
Phone
Phone