Understanding the people and trends affecting your business.
What are the important user perceptions, opinions, behaviors and attitudes we must discover and explore to best support your products and services? With a proactive, human-centered research and data analytics approach, the Insitum team identifies key insights, implications and potential opportunities.
IN-DEPTH AUDIENCE EXPLORATION
Focus on specific groups of people such as extreme users and core consumers in a particular market. Identify different profiles (or personas) based on goals, desires and limitations to help guide decisions about your products, services or interaction spaces.
In-Context Qualitative Research + Observation
• Rapid Ethnography
• Mobile Diaries
• Online Groups + Interviews
• Experience Mapping
• Consumer Storytelling
• Market Sizing
• Statistical Testing
• Cluster Analysis
TREND + THEME ANALYSIS
Explore industry landscapes, key market themes, analogs and existing or emerging trends to better understand your business areas and white spaces. Set the scene, getting a baseline view of a specific sector, product or service.
• Literature Reviews
• Multi-Disciplinary Expert Interviews
• Competitive Analysis
• Exploration of Existing + Potential Frameworks
Identify a sequence of causalities that can help you shape the future. Uncover contextual factors and drivers, classify forces, define possible scenarios and explore the impact of those scenarios to meet your business objectives.
• Scenario Planning
• Modeling + Simulation